What The Heck Is World Environment Day?

Last Tuesday evening, with a large party/barbecue planned for the then-upcoming weekend, I found myself swamped once again with a combination of client projects and work needing to be done around the house.  Wishing I’d used my time more wisely that and the previous day, I had come up with an idea for something I was going to use as an internal organization system and self-motivator for completing more projects per week.  I’d hoped that, in the future (as it was too late at the time), I’d stay better focused.  My idea: a hyped-up TODO list for the week that needs to be 75% complete by each Wednesday, affording more time for spending with the family on the weekend.  I decided to call it (rather obviously) the Wednesday Challenge.

Because I’m a geek, I started building it out (in PHP, natch), with hooks to my office computer to display alerts on my desktop, SMS for text alerts throughout the day, and of course, email.  Eventually, I hoped, I’d hook it to the API for my Google Calendar as well.  The plan was, with enough reminders throughout the day, I’d be less susceptible to distractions leading to a complete derailing of my originally-planned schedule.  Obviously, I needed a domain name, too, because – who knows? – maybe friends or family would want to use the system, too.  So I opted for a simple version of my uninspired project name: wedchallenge.com.  I registered it that Tuesday night.

Enter actor Don Cheadle and fashion model Gisele.

I had noticed that I was getting a bunch of traffic on the domain, so I checked to see if perhaps the domain name had been a drop — that is, a domain which had once been registered, but then expired.  Oddly enough, it all seemed to be not only organic, but without referrals.  That meant it was being typed directly into the browser.  I puzzled over it for many, many seconds before I got sidetracked on something else.

Then, one evening, while preparing dinner, I happened to see a few commercials, thanks to the useless and skip-laden DVRs we have with DirecTV (that’s another story altogether).  One commercial caught my eye, not because of the content or the actors, but the domain: wedchallenge.org.  At first glance, I thought it was my own domain.  Then it clicked: that’s why I’m getting hits, and that’s exactly why it’s all type-in traffic.

The wedchallenge.org site has nothing to do with my little project.  Instead, theirs is actually WED Challenge — World Environment Day Challenge.  A campaign launched by the United Nations Environment Programme.  Apparently, it was held on 5 June, 2011, but ads were still being run on TV at least as recent as the 16th or 17th of the month.

So while I can’t offer any information, advice, or anything at all with regard to the WED Challenge, I can tell you that, if you came in here via wedchallenge.com, you should instead go to wedchallenge.org.  And while I find it a really odd coincidence, you can accept my half-hearted apology, I suppose, since you’re apparently not just all interested in my idea.  ;-P

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